Nothing kills a user’s trust like landing on a broken page. If your website is showing multiple “404 Page Not Found” errors, it not only frustrates your visitors — it also hurts your Google rankings. Here’s how to clean up 404s the right way.
A 404 error means the browser couldn’t find the page you linked to. The page either no longer exists, the URL was typed wrong, or something broke during a site update or migration.
Use a plugin like Redirection (WordPress) or your `.htaccess` file (Apache) to permanently redirect the old/broken URL to a new, relevant one.
Go through your menus, footers, and in-content links to make sure they point to working pages.
If a key page was deleted accidentally, restore it from a backup or rebuild it using Google's cache or the Wayback Machine.
If a visitor still lands on a broken link, your 404 page should guide them back to your homepage or most popular content — not just say “page not found.”
We offer a full 404 cleanup and redirect setup for WordPress and static websites. No tech headaches — just fast fixes.